choose a stone…

choose a setting…

choose a metal…

choose a finish…

…choose ring

21 Meeting House Lane
Brighton
East Sussex
BN1 1HB

01273 773 544

choose a stone…

choose a setting…

choose a metal…

choose a finish…

…choose ring

21 Meeting House Lane
Brighton East Sussex
BN1 1HB
1273 773 544

21 Meeting House Lane
Brighton
East Sussex
BN1 1HB

01273 773 544

How to design the perfect engagement or wedding ring.

Designing a piece of jewellery may sound daunting. Especially when it is a very important piece like an engagement ring or a wedding band. So how do you go about it? Well, at RING jewellers we specialise in bespoke jewellery & the good news is that you can choose a way that suits you. Here are a few different ways that our customers regularly design jewellery along with a little help form our team.

The “I haven’t got a clue where to start” customer.


This is one of the most common phrases we here from customers (especially from rather nervous men that are engagement ring shopping!). Although it may seem a tough starting point the lack of preconceptions often makes this a really good place to begin.
In this situation the team at RING jewellers will ask some broad questions like “Do you know which colour of metal you/your partner would like?” Or “Do you know which shape of Diamond would you like?”. Often the client actually has a better idea that they think, but if they really are unsure we simply show examples of the different options (this can be in person, or via email).
Over the duration of a consultation the questions we ask become more & more specific & before they know it the client has designs their dream ring. It is basically a process pf elimination because finding out what you are not keen on is as important as knowing what you love.

The “I’ve got a Pinterest board & this is what I like” customer.


Pinterest is a really popular way of collecting ideas when it comes to narrowing down your choice of engagement or wedding ring. Pinterest can be a great tool to create you virtual scrap book but our advice would be to follow these 3 rules:
1) Try jewellery on
2) Try jewellery on
3) Try jewellery on
You would be amazed how often clients have a Pinterest board of say 20 similar designs, all with a common theme but when the customer tries them on they are really not keen. For this reason it is crucial that you try jewellery on in person. At RING jewellery we have literally hundreds of rings for you to try in a wide range of gemstones types & sizes, along with a great choice of precious metals.

The “I’ve got a rough idea what I want but I’m really not sure. I’ve only just started looking”.
This is often a customer who has done a little homework online, but have not narrowed down their chosen design yet. Even when a few decisions have been made things can still change. With this type of customer the best way we can help is to show lots of examples either in person or by email. As with the first example above it is really a process of gradually narrowing things down little by little.

The “I am a professional designer, I know exactly what I would like & here are the sketches”.
This is probably the rarest type of person we see when it comes to bespoke jewellery customers. This may sound like a jewellers dream but in reality the scale of jewellery often means that customer’s own designs need a little tweaking. In this situation the team at RING jewellers can advise which details are practical & which may need adapting.

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